I had a few people take a quick glance at today’s ET front page. Then asked them to guess the brand.
• 2/3 guessed Kajaria Tiles
• 1/3 guessed Tata Capital (& Kajaria as the 2nd choice).
What a massive (no additional spend) win for these two brands.
So, the next time you think marketing folks are overpaying for premium placement, think again.
Strategic placement is a huge part of getting ROI from your branding budget.
The actual ET ad, of course, is for Himalaya Wellness Company.
Next is another recent pic I took.
DAO Mgr is on Product Hunt, but it’s advertised on the back of an auto. Most techies I know are sitting in the back of cabs when commuting, busy on their devices (or WFH, but I digress).
Who’s scanning this QR?
What’s the ROI here?
Is this the optimised use of mkt ??
I urge you to go back to your marketing channels and ask these Qs.
Of course, if I’m way off the mark, I’d like to learn from marketing folks “Why?”
#startups #entrepreneurship #gtm
And, of course, a shout-out to fellow #RCB fans… ? ?? ??? ?????Ac