Do traditional fundraising stages, such as “Seed” and “Pre-A”, truly encapsulate the essence of a startup’s journey? Or do we use them only as labels for fundraising amount?

This is an important differentiator as it allows the founder to focus on business growth as the outcome, as opposed to fundraising as an outcome.

Experienced founders know this already, the fundraise is not the target, but business growth is.

Today, I offer a compelling reinterpretation of these stages and go beyond the monetary surface and unearth the significance of Pre-Seed, Seed/Pre-A, and Series A+ so that these terms represent pivotal landmarks in the trajectory of your growing startup.

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