Archive for August, 2010

On sales leads and using CRM

« 10 August 2010 at 7:37 am | No Comments
My Work, Ideas/Work | Tags: »

The simplest way of knowing when your marketing is getting it right is the exact moment when the phones start ringing (or emails start coming in from prospective clients). Incoming sales leads are the direct result of and the much sought-after marketing nirvana.
However, this is also the time for the dreaded “too big net” effect. […]




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