Tata Indicom and and funny marketing
14 July 2009 at 2:50 am | Techy, NuisanceSo, I got back to BLR airport last evening, and the moment you get out of baggage collection, you are flooded with large banners advertising Tata’s new GSM service in partnership with Japan’s NTT DoCoMo.
The good:
I like Tata, they are decent to their clients.
I’ve heard good things about NTT for years.
The bad:
Tata’s mobile experience in India is limited to CDMA. Not GSM.
NTT’s entire business model is non-GSM.
The ugly:
I walk into a Tata Indicom “company owned store” to find out more.
They say Tata’s GSM service info. is only available at normal retail outlets. Non-Tata branded stores.
Seri-fracking-ously. So I am wrong in my assumption that Tata’s new GSM service will be available for purchase at a Tata Indicom store that already sells their CDMA service?
Now I’m scared. Maybe I should just goto an Airtel store and be safe!
July 20th, 2009 at 1:00 am
thats pretty hilarious…lol….but apparently tata’s want tata indicom and tata docomo to be poles apart…not to be associated with each other….also tata docomo is gonna be very very youth oriented…just take a look at their site (http://tatadocomo.com/default.aspx)…got some nice material to download there as well….also great, awesome plans that they’ll be introducing….like the 1paisa/sec pay as you go witht the all new 1 sec pulse!….good stuff…aand doesnt their logo reming you of pacman????!!! lol