I just read this great article on how to improve your company’s customer satisfaction levels using an extremely simple, yet effective, technique.

Basically, each time someone from the company speaks with a customer, end the conversation by asking a simple question “Would you recommend us?” (expand the question if needed “On a scale of 1 to 10, how likely are you to recommend us? If you would not recommend us, why not?”)

This got me thinking for a few minutes … and it just makes sense.

How are most product buying decisions made? Virally, through networks, peer-pressure, asking around, getting recommendations, referrals.
So why not ask a simple question, that leads to finding out if your customers will do your marketing for you and, if not, why not?!

Read the entire article on Inc.com’s website.

customer service business