I just read this great article on how to improve your company’s customer satisfaction levels using an extremely simple, yet effective, technique.
Basically, each time someone from the company speaks with a customer, end the conversation by asking a simple question “Would you recommend us?” (expand the question if needed “On a scale of 1 to 10, how likely are you to recommend us? If you would not recommend us, why not?”)
This got me thinking for a few minutes … and it just makes sense.
How are most product buying decisions made? Virally, through networks, peer-pressure, asking around, getting recommendations, referrals.
So why not ask a simple question, that leads to finding out if your customers will do your marketing for you and, if not, why not?!
Read the entire article on Inc.com’s website.